The Remarketing Senior Specialist will work within the Remarketing team to execute the day to day activities within the Cabela’s Remarketing programs. This position will lead the execution of all Remarketing campaigns as determined by the Remarketing strategy and the needs of the business. This position is responsible for determining and communicating areas of optimization within the Remarketing programs running across the enterprise. This will include Cabela’s Retail and Direct sales as well as World’s Foremost Bank, Outdoor Adventures, Cabela’s TV, and all other business units and related marketing activities.
Coordinating closely with other marketing programs, the Remarketing Senior Specialist ensures maximum ROAS while staying within budget. Building and communicating regular reporting of program specific KPI’s and representing remarketing in omni, category and digital commerce planning is critical to success. The Remarketing Senior Specialist will directly oversee and lead employees within the program.
This coordinator works closely with cross functional teams including Digital Commerce, Design, Brand Marketing, Retail Marketing and more. This position is a key contact for the day to day relationships with agency partners for delivery of campaign impressions to ensure best-in-class campaigns and performance.